Passion, Determination, Drive and Persistence

Last week, I had the privilege of being a guest speaker on Gravity Free Radio, where the topic was ‘Franchising’. I was accompanied by a friend and fellow franchisor, Stan Friedman who is the President of RetroTax. During the show we discussed the importance of choosing the best fit franchise as a franchisee, as well as selecting the most qualified and driven franchisee, as a franchisor. To hear the recorded show please visit: http://gravityfreeradio.com/archives/100

There are many factors that go into selecting the “right” franchise. This is a long term investment, which is going to be a large part of your life. I personally feel that the most important thing to look for in a franchised business is something that you are passionate about. You will be living the brand you select and need to promote it and its values continuously every day. Having passion towards whatever you ultimately choose is an important factor leading to satisfaction and overall happiness.

As franchisor, it is equally as important to be passionate about your brand because as your brand ambassador, you need to speak to others with conviction about your franchise family. How can you do this if you yourself are not passionate and do not believe in the system? When speaking with potential franchisees, your conversations need to have full transparency. Without this, you may sell a few franchises, but ultimately, people will see right through the facade. I get excited whenever I speak about my company. It is my hope that this passion is something my franchisees share.

On top of being passionate for the brand; persistence and drive are equally important. As I tell potential franchisees, you do not need to have prior experience in their new chosen industry, but what you do need is the motivation, persistence and determination to succeed. Getting out in your community and promoting yourself and your company is an extremely important part of being a successful business owner. With hard work, following the system, persistence and a good team by your side, success will follow.

While my company and RetroTax are completely different franchises, Stan and I agreed that these factors weigh into the success of any franchisee and franchisor, in any system. Although the show focused on franchising, Passion, determination, hard work, and persistence are universal for success in any brand, company and system. These characteristics lead to the successful growth of a brand and the happiness of the people who are part of it.

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