Tuesday, February 24, 2009

Creating an Opportunity For Every Entrepreneur

With national unemployment rates reaching record highs, the franchise industry is capturing the attention of the recently laid-off by enticing them with independent ownership – no more corporate politics, no more bosses. While our brick and mortar concept is reserved for those with high net worth, we have turned toward outside-the-box-thinking to capture the attention of entrepreneurs who may not currently have the strongest financial portfolio but are willing to work hard, aggressively market, build a growth strategy for long-term success, and jump into self employment.

Our On-Location Events opportunity eliminates the absolute need for a brick and mortar location by allowing franchisees to operate their business out of a home office. The franchisee builds a name and face in the community through forging relationships with people in their town and surrounding areas without absorbing the high costs and terms of a lease. The cost of an On-Location Events franchise starts at around $30,000, which includes the franchise fee, equipment, marketing, and training. This price is much lower than most photography businesses and this helps franchisees save up enough money to open a studio in due time if they so chose.

I want all of my franchisees to succeed, so we provide them with the tools and knowledge to overcome any obstacles thrown their way. We have several brink and mortar franchisees, which have started as Events franchisees as a way to build a strong following and community support prior to launching a studio. This has helped offset the expensive real estate costs some franchisees face. Not only is the Events franchise relatively inexpensive compared to most franchise opportunities, but it is also a value added feature of the franchise company – geared toward promoting entrepreneurship to qualified businesspeople hungry to grow their own business.

Franchisors are scattering to find qualified candidates as there is more competition than ever and the economy has taken a nose dive. We wanted to create a concept that would help us stay on course with our growth strategy and at the same time promote entrepreneurial opportunities to a wider scope of the public.

We have recently added five new on-location event franchises in four states – Kansas, Illinois, New Jersey, and Florida. Many of these franchisees has set the goal of opening a brick and mortar location, one just opening.

We have had a steady flow of new openings across the country, partly due to our ability to adapt our concept to best fit the economic climate. Franchisors and business owners, in general, must adapt to fit the economic climate. Those who think outside the box will be the ones who progress through these tough times.

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