Brick and Mortar Is Not The Only Option

While this topic has been visited several times in my blog, I think it is a good topic to continue to discuss. Sticking on the topic of the challenged economy, we, as franchisors, need to continue to examine and re-examine where we can be innovative. While some of our brands are relatively new, some of our brands have been around for a very long time and have not seen much change. Change is OK. Many times, change is good and necessary in order to make sure that your company continues to move forward. If anything is a given, it is Adaptation; this is a must in order to survive our current economic crisis.

At my franchise, we dissected our brand and our franchise offering. We realized that not all top tier entrepreneurs are in the position to be able to afford the costs of a brick and mortar location, let alone acquire the financing for it. Because of this, we created an on-location events franchise specifically to combat high overhead and start-ups costs for our potential franchisees. This opens us up to great prospects who have the drive, but maybe not the capital to afford a portrait studio at this time.

The events side of our franchise opportunity provides an interesting business model.

You, as a franchisee, can market your business all over your community, build a customer base, build a track record…. all before opening a brick and mortar location. When you operate our on-location events business prior to opening a retail location, not only do you have a built-in customer base prior to launching into a bick and morter, you also have specific operational expertise that you can parlay into a much easier transition into a multi-unit business ownership and operation.

This is called adaptation. Brand adaptation. We still provide the same 100 percent customer satisfaction and top tier products, without the presence and overhead of a brick and mortar location. Come time to open that location, though, you can have momentum through the built in customer base. What is your brand doing to combat the decrease in franchise prospects and franchise sales?



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