Don’t Lose Site of Holiday Promotions

Halloween is right around the corner. As a franchise system, what are you doing? I hope you don’t say: “Oh, we are having a dress up party at our headquarters.” Wrong answer.

Don’t overlook the value of piggybacking holidays. Find ways to promote your brand when the country is promoting a theme.

For us, we have the benefit of being a photography franchise; which means we have the benefit of capturing the images of our customer’s children during this time. We have to think outside the box, though, to reach new demographics. This year, every teen is hooked into social networking – thus we are giving away social networking photographs to anyone who walks into our location with a costume. The cost for us? Time. We are shooting the photos digitally, uploading online, and having our customers download their quick photo. The hope is that they will want to purchase printed versions of the photos. This way we give a little to get a little.

Drive sales using simple marketing tactics.

Thanksgiving is next. Start thinking of ways to add a few extra sales to boost your bottom line.

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