Becoming A Franchisee During The Down Economy

In a down economy I took the jump. I took the proverbial risk for reward.

The reason is really two-fold: First, as I have said, is so that I can further test marketing strategies for our company. The second is so that I can prove our system works.

I felt that investing in my own franchise would show our potential franchisees that yes, the economy is bumpy, but also now is the time to invest in yourself. Landlords are negotiating better rents; advertising prices are on the decline with media struggling to pull in revenue; and marketing initiatives are cheaper now that guerrilla is in vogue. This is exactly the marketplace for franchisees to make the jump.

And, as an entrepreneur, I did my homework. If I didn’t find my franchise opportunity potentially financially rewarding, then frankly, I wouldn’t have done it. My most important piece of advice if you have decided it’s time for self employment: Do your research.

There is a lot of trash on the Net. Don’t believe everything you see, read, and certainly not everything you hear. Do your due diligence. I did. As CEO, I have the ability to be in constant communication with my franchisees. This meant more space for me to research. Are my franchisees, even in a down economy, trucking along?  Do I feel I can create upside through investing in my own company? Yes, absolutely!

Of course, Clix is not your only option (even though I wish it were). There are plenty of franchise opportunities out there, just make sure you pick the one that’s right – FOR YOU. Attend a Discovery Day. Request information. Do your homework. The more potential franchisees I speak with, the more I hear that people are looking at a way to set themselves up for long term independence, and looking for an option to beat the down economy. Sure, this can happen, but remember, it takes hard work, discipline, following a system, and patience. Rome was not built in a day. Neither will your franchise location.

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